Sunday, December 03, 2006

A year of spin

Its the anniversary of David "call me Dave" Cameron's election as leader of the Tories. Much has been made of both his various PR stunts (some of which have hilariously back-fired such as the chauffeur-driven car that follows his bike to work) and the difficulties Labour appears to be having deciding how to deal with him. As an admirer of Tony he has definitely copied those subtle arts of spin.

He has had an impact in Islington. The rise in Tory support at the last Council Election - although never within a million miles of electing a Tory - definitely helped the Labour Party. Dave promised 'Vote Blue, Get Green'; in Islington that was very clearly a case of 'Vote Blue, Get Red'.

And he has moved some political journalism on from yet another retelling of the latest developments in the ongoing soap opera that is the Tony-Gordon relationship.

However, the simple question that I find it impossible to answer is this: whatever your view on the set of problems facing the next Prime Minister - and there are many - how can the answer ever be someone whose only discernible skill is PR?

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