Sunday, January 24, 2010

Out of the Woods

Struck by the new ads from Accenture, the consulting to outsourcing monster firm, which have replaced their "Be a Tiger" campaign.

The posters show an elephant dancing delicately and the strapline is "You're never too big to be nimble".

May I translate: "We're so big that we could afford to sponsor Tiger Woods [the billion-dollar sportsman] but nimble enough to drop him the moment he became embarassing".