Tory Campaign To**er

You could not make it up.

The rise in personal debt is a really important issue that Vince Cable, the LibDem Shadow Chancellor, has been campaigning about since before the last Election. As with many LibDem issues the Tories have recently caught up with it and - in typical Notting Hill style - have launched a "Toss out the Tosser Inside" web campaign at http://www.sort-it.co.uk/

According to the Press Association report, cited by Iain Dale http://iaindale.blogspot.com/:

"David Buonaguidi, creative director of Karmarama - the advertising agency which created the film - said: "Every Christmas we toss away millions of pounds on things we don't really want or need. We wanted to confront people with this behaviour and help them realise that this kind of spending just isn't very smart. "The Tosser Inside is a wake-up call designed to appeal to an audience that usually screens out this sort of message.""

What exactly does Mr Buonaguidi think that he is in advertising to do?