Struck by the new ads from Accenture, the consulting to outsourcing monster firm, which have replaced their "Be a Tiger" campaign.
The posters show an elephant dancing delicately and the strapline is "You're never too big to be nimble".
May I translate: "We're so big that we could afford to sponsor Tiger Woods [the billion-dollar sportsman] but nimble enough to drop him the moment he became embarassing".
Sunday, January 24, 2010
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